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MOST LIKELY TO

But this isn’t a game about leaderboards and high scores! It’s about unconscious bias.

We get that no one wants to think that they’re biased, but we all make assumptions about people around us. That’s why we created this game. To help us be more aware of our thoughts and judgments.

So, scroll on to see how your answers stack up and get some snappy tips from our consulting sociologist.

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Well, from helping us to understand how our social environment to personal ideas about the world can shape our thoughts and interactions, sociological thinking can also increase our receptiveness to new ideas and changes.
Karen McCormack

Well, from helping us to understand how our social environment to personal ideas about the world can shape our thoughts and interactions sociological thinking can also increase our receptive­ness to new ideas and changes

Collective player votes per portrait

  • SPEAK FRENCH
     
  • PLAY ICE HOCKEY
     
  • BE A PARENT
     
  • Love K Pop
     
  • OWN A DELI
     
  • VOTE LIBERAL
     

Let's look at who you chose
as most likely to…

Tap and hold
to see more.
Did one trait in the
portrait override all
others in your mind?
Sociologists call this a
master status.

Recognizing patterns is a pretty important skill that we use to navigate the social world. It could be that we recognize a need to dress smarter for a job interview, or hug loved ones rather than shake their hand. This is because we see these patterned interactions happening around us. However, we can make mistakes and limit what we are willing to see—especially if we have unfounded or overgeneralized beliefs about particular groups of people.

Another error that’s linked to this is called confirmation bias, which happens when we see what we expect to see. So, you might have witnessed drunken, antisocial men causing a scene while wearing a sports jersey. Subsequently, you don’t see the calm supporters walking through the city on game day, only the loud group your bias expects you to see.

Read more about combating bias by exposure to counter-stereotypical images in this 5-minute segment from The Hidden Brain by Shankar Vedantam

Overgeneralization, or stereotyping, happens when we imagine that a small number of lived experiences, or even widespread patterns, apply to everyone in a particular group.

Perhaps you’ve seen groups of teenage girls screaming hysterically for their favorite pop act, and subsequently assume that all young girls gravitate to popular music and its stars. Or, maybe you know that Chief Executive Officers of Fortune 500 companies are disproportionately white and male, so when you hear a CEO introduced, you expect to see a white man.

These are just two examples of how overgeneralization and stereotyping can play out, but if you want to read more, we recommend this blog post by Sally Raskin in the Everyday Sociology blog.

Social status or hierarchy—often based on social class—can shape how we see others and are seen by them. When a marker of status is so powerful that we define ourselves or others define us by that one trait, sociologists call that a master status.

For some people, religious markers can be a master status, like a hijab. You see someone wearing one and perhaps miss all other social clues. For others, and in some countries, skin color or race override everything else. For others, pregnancy, tattoos, age, gender, or disability can essentially short circuit our ability to see holistically.

Learn more about master status in this blog post by Janis Prince Innis in the Everyday Sociology blog.

“The more we can understand and unpack our assumptions and biases, the better able we are to judge situations and people fairly. As we let go of our rigid assumptions about who listens to classical music or who can manage others with authority, the more possibilities open up for ourselves and those around us.”

To discover a little more about Karen, feel free to head on over to her Wheaton College directory page.

Ideas were made to be reframed

Awareness of tendencies towards bias and generalization can open up our creative thinking, expanding our curiosity and allowing us to be better listeners and observers. It's a great exercise to challenge and check prior assumptions. To help, why not read something creative that exposes you to new worlds and cultures, or learn about different ways of life through art, music, travel, or conversations?

Your brain will thank you for it.

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You can see more of Snap Who at London Design Festival. Join us as we take the stage for an open-ended conversation about design and technology.
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